Known creatively as Choice, or Feature Back this Sugar Hill native is primed to take his place amongst the front line of a pack of talented new MCs hailing from NYC. A diverse creative, Choice has a dynamic catalog fit with any sonic you may prefer which has helped him grab the attention of a wide ranging audience and support base. An ambassador for BenFresh brand, he has done well in coupling his love for the arts with his diligence of perfecting his compositions over the last near decade. With his debut album, Indecisive on the way his confidence level is on a high note and preparations have already been made for a follow titled, The Decision.
“My ultimate goal in this game is to create timeless music that will be profitable for myself and familial generations to come. I want nothing more than to improve our future. For me its deeper than just rap.”
A video game geek, sports junkie, traveler, and foodie Choice has infused his lyricism with all kinds of content relatable to nearly anyone.
“My motto is good vibes only. My music is a direct reflection of my life. I am just the cool kid from down the block.“
From studying popular singles, and classic bodies of work Choice is always at task shaping his sound and business approach from networking with producers, promoters and DJs. What started off as a dream, or wish for that matter is now a great opportunity for this Sugar Hill native.
“When it is all said and done I’ve always known that I can bring back a sound that has been lacking since the late 90s; Hip Hop and R&B blends, parallel with heart felt bars and substance.”